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SMO stands for “Social Media Optimisation”. SMO refers to a set of techniques for visibility and optimising a brand’s presence on social media networks with the aim of developing brand awareness and image.
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SEM, or search engine marketing, is often considered the part of search marketing that uses PAID tactics to gain visibility in SERPs. A paid SEM strategy includes both the activities involved with setting up and optimizing ads as well as setting a budget that pays for the placement of ads.
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
Online reputation management is an ongoing task that serves to create, cultivate, and maintain your brand name and its good standing online.Online reputation management involves a combination of marketing, PR, legal and SEO strategies to promote, protect and defend your reputation online.